On March 19th – March 23rd, the focus of attention for the IT world was the 2012 SES Expo (Search Engine Strategies Conference & Expo) hosted in New York. The conference was held for advertisers and developers who are search engine experts. SES Expo attracts 3,500 to 4,000 online marketing professionals each year. In order for the participants to be updated on the best practices, walk the marketing services and technology exhibit hall, and network with their peers. In addition to the exciting news in the SEM industry, many were interested in the social and mobile platforms that were exposed at the conference.
adSage was the only Chinese advertising company that attended the 2012 SES Expo and lured in many agencies and advertisers’ attention with its unique advertising strategies in the Chinese market. The media also showed a substantial amount of interest in adSage, being Baidu’s largest advertising agency and its exclusive agency in North America. Many firms have started to open office branches or have received online orders from china, yet many of them are uncertain about where they should advertise. adSage can help these firms with their digital media campaigns by providing comprehensive advertising strategies.
Another main attraction for SES attendees was adSage for Performance (AFP). AFP is a powerful and cost effective tool for digital advertiser’s, managing SEM and Social Media Marketing campaigns. AFP was one of the industry’s first Facebook ad management products and is used by over 2000 advertisers globally. The AFP platform offers full service features for digital advertisers including: online/offline campaign management, bulk creation and editing of ads, cross platform campaign managements, on demand performance tune-up, automated rule-based optimization, conversion tracking, ad permutation, fan acquisition, demographic insight, customized reports and much more. Moreover, for a limited time only adSage is offering a special price on its products, please visit www.adsage.com/afp for more info.