On February 25th, hundreds of mobile application developers and China's most influential mobile advertiser, adSage, gathered in Beijing to discuss the business opportunities in the mobile internet era. The meeting not only enhanced the close relationship between adSage mobile ad network and developers, but also helped brainstorm a lot of new creative and cooperative ideas.
Many developers are excited to participate in mobile ad market, thus the “gold rush” of mobile advertising. According to the 2011 Analysis International, China’s mobile internet market is worth 70 million dollars in the fourth quarter. The market share reached 4 billion dollars and the annual market share reached 13 billion dollars. The huge market gives countless opportunities to developers to create their vision, like the success of Angry Birds. Overjoyed developer started to brainstorm on how to find an influential media channel and monetize on the opportunity. In the meeting, adSage invited industrial guests and developers to participate in an in-depth discussion on these topics and exchange ideas.
adSage’s vice president HongRui Wei mentioned in the meeting that adSage entered the mobile internet field since 2010 with the introduction of mobiSage, since then, adSage's wireless business has been growing exponentially. With the support of a number of developers, adSage created a consultation operating system, developed a multi-dimensional database, completed the first interactive ad campaign on the AC platform, established mobiLab, engineered a dynamic tracking model, and successfully released the 22.214.171.124 SDK on-line version, becoming the most influential Chinese mobile advertising platform.